Mendocino Redwood Company and sister organization, Humboldt Redwood Company, provided sponsorship of the Forest Stewardship Council’s exhibit at the 2010 GreenBuild International Conference and Expo in Chicago. GreenBuild is presented by the U.S. Green Building Council (USGBC), and is the world’s largest conference and expo dedicated to green building.
The Forest Stewardship Council (FSC) exhibit was awarded one of the USGBC’s Green Exhibitor Awards – Advocate Level for going above and beyond the Greenbuild Mandatory Exhibition Green Guidelines.
The FSC exhibit featured certified wood products, including flooring from fellow GreenBuild exhibitor, EcoTimber. In addition, the exhibit design featured attractive graphic panels presenting select FSC-certified companies, including Mendocino Redwood Company and Humboldt Redwood Company. The Mendocino-Humboldt feature read as follows:
From Conflict to Certification: The Mendocino-Humboldt Story
Mendocino Redwood Company (MRC) and Humboldt Redwood Company (HRC), formed in 1998 and 2008 respectively, have rehabilitated the reputation of logging in California’s North Coast redwood region, home to the world’s tallest trees.
HRC was formed through the reorganization of the former Pacific Lumber Company, whose aggressive logging of remnant old-growth redwood forests divided local communities and sparked major protests, notable the 738-day tree-sit of Julia Butterfly Hill.
The last protests ended after HRC took over and committed to implement their time-tested model of environmentally and socially responsible forestry – as verified by FSC certification. Today, conflict from the past has evolved into a broadly supported effort to restore California’s iconic redwood forests.
Congratulations to the USGBC for a successful GreenBuild 2010, and thank you to the Forest Stewardship Council for including Mendocino Redwood Company and Humboldt Redwood Company in their exhibit.
